New Season of Hit Podcast Power Explores Legendary Boxing Promotor Don King

Power: Don King Looks at the Extraordinary and Notorious Life of Famous Boxing Promoter Don King

The First Episode Is Available Now; Subscribe on Apple Podcasts For Exclusive Series “Power Plus: The Roundtable” 

NEW YORK – March 14, 2022 – Somethin’ Else, a part of Sony Music Entertainment’s Global Podcast Division, today announced the premiere of its newest season of hit investigative podcast series Power. The new season, Power: Don King, explores the extraordinary life of legendary boxing promotor Don King, his drive to stay on top and his lasting imprint in sports and entertainment. The first episode is available now.

Hosted by author Panama Jackson, the cofounder of the award-winning VerySmartBrothas.com website and columnist at theGrio, the series will dive into the life of the bombastic boxing promoter, whose career highlights include the historic “The Rumble in the Jungle” and the “Thrilla in Manila” matches, and alliances with some of the biggest cultural icons outside of the ring, including Michael Jackson and The Jackson Family. The first episode features Don Elbaum, the boxing promoter who helped Don King get his start and King’s longtime attorney and friend, Clarence Rogers.

King has led a remarkable life, filled with defenders and detractors and the series will explore all aspects of his epic journey, from his formative years filled with adversity and crime to becoming the most successful boxing promoter the sport has ever seen, and the first Black man to achieve that status. While his larger-than-life appearance and commanding personality made him a star in and out of the ring, as did his promotion of greats like Muhammad Ali, Mike Tyson, Larry Holmes, Joe Frazier, King also faced accusations that his personal success was achieved by taking advantage of others. The series will feature new interviews with those closest to him, as well as cultural commentators who cover the cross section of race and culture in media. 

Panama Jackson said, “Don King isn’t a complicated man. In reality, his goals were pretty simple: be the biggest, best promoter and showman ever and make A LOT of money doing it! To that end he was supremely successful. What is complicated though, is how that success—and the legacy built from it—looks in a historical context, which really depends on who you ask. He built an empire that made him rich but also made him look like a crook, but do you hate the player or hate the game? We’ll use this series to explore the nuance of that dichotomy; one that lives at the intersection of race, politics, sports and power resulting in Don King’s hold over boxing and culture in the 70s, 80s and 90s.”

Lizzie Jacobs and Tom Koenig are executive producers, Tiffany Walker is producer and associate producers are Kyre Assibey-Bonsu and India Witkin. Radio Rahim is consulting producer and Keith Romer is editor. 

Last year, Power: The Maxwells, captivated listeners around the world, climbing the global Apple Podcast charts and reaching the #1 spot on UK and Canadian charts and #3 on U.S. charts in its debut week. The second installment of the series explored the complicated legacy of Playboy’s Hugh Hefner and made global headlines with exclusive conversations with former associates and playmates. 

Subscribe on Apple Podcasts to Power Plus: The Roundtable for exclusive access to ad-free episodes and a seat at the table each week as host Panama Jackson unpacks the drama from Don King’s life with his friends Jibri Griffin, Corey Wilson, and Tahira Henderson.

Listeners can subscribe to Power: Don King on all major podcast platforms, including Apple Podcasts, Spotify and Stitcher. For more information on Power: Don King and all other Sony Podcasts shows, follow @SonyPodcasts on Twitter and Instagram.

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